Lukasz Jeziorski, CEO of the globally leading screen research company PlumResearch speaks about the audience measurement in the TV and streaming platforms. He explains the tools and strategies and describes them by examples. The episode concludes with a look into the future.

Revolutionized audience measurement in TV and streaming platforms

Two, having a virtual coffee chat. Is that banal? Far from it, because they talk about innovation that concerns us all. They are joined by guests, sometimes celebrities, but certainly experts in their field. There is a wide range of topics, everything that affects us in these fast-moving times, technically, ecologically, socially, economically ... Everything is interrelated and must therefore be viewed wholistically. Dieter Brockmeyer is one of the founders and innovation experts of the Diplomatic World Institute in Brussels and a recognized expert on "wholistic innovation", Christian Salow publisher of altii.de, the interface portal between asset managers and investors in Frankfurt.

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Revolutionized audience measurement in TV and streaming platforms

Revolutionized audience measurement in TV and streaming platforms