Join Chris in this week’s episode as he delves into the world of organic integrity with Jeff Tkach, CEO of the Rodale Institute. Jeff shares his personal journey in the organic space—from overcoming childhood health challenges to becoming the leader of the Rodale Institute, a pioneer in regenerative organic agriculture since 1947. Learn more about the importance of consumer education, the role retailers play in advocating for organic integrity, and the work Rodale is doing to build more sustainable supply chains.  

Next week, we’re hearing from Max Goldberg of Organic Insider—a leader and watchdog in the organic space. Don’t miss this discussion on maintaining organic standards, the intricacies of hydroponics, and more!