Welcome back to The Business of Wellness! Today, host Jaclyn London, RD, sits down with Melissa Bentivoglio, the visionary CEO and Co-Founder of Frame. Frame is the first at-home, digitally-connected Pilates reformer and fitness device, changing the landscape of at-home fitness. Melissa shares her inspiring journey from ballet to entrepreneurship, offering insights into her innovative approach to fitness, the challenges of navigating the industry, raising capital, being a mom of three, and her vision for the future of at-home wellness technology. 

On this episode of The Business of Wellness Podcast:

Melissa's Ballet Background and Career Trajectory: Discover how Melissa’s background in ballet influenced her career and led to the creation of Frame.

Launching Frame: Learn about the inspiration behind Frame and how Melissa developed an at-home Pilates solution for all fitness levels.

Navigating the Fitness Industry: Explore why Melissa chose Pilates, her insights into the current fitness market, and how she identified Frame’s unique value proposition.

Creative Process & Raising Capital: Melissa discusses her creative process, the journey of securing funding, and the challenges she faced as a female CEO.

Balancing Family and Business: Get a glimpse into Melissa’s life at home and how she balances being a wife, mother of three, and business leader.

Future Goals for Frame: Hear about Melissa’s goals for Frame, including her vision for the company over the next decade and the potential for at-home fitness technology to disrupt the market.

Top Trends in Tech and Wellness: Melissa shares the latest trends in the tech-meets-wellness space and how Frame is challenging industry norms, plus: Find out what Melissa considers the most annoying trend in the wellness industry since starting Frame.

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD. 

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**Advice provided on this podcast should not replace medical advice provided by your physician.