Discover the world's first offline experience store for the 'IM TYPE' beauty platform at Dongdaemun Design Plaza in Seoul, Korea. Utilizing AI technology, IM TYPE offers personalized beauty solutions by identifying 90 different skin types. Visitors can purchase cosmetics tailored to their skin type and receive exclusive benefits such as photo booth vouchers and sample kits. The store showcases the increasing global interest in K-beauty and plans to expand to both physical and online stores.