Cold outreach has a bad reputation—spammy emails, pushy SDRs, endless noise in the inbox. 

But Michael Maximoff, co-founder of Belkins, believes it doesn’t have to be that way. In this episode, Michael breaks down why most outbound strategies fail, how to rethink outreach as a marketing function (not just sales), and why relevance beats personalization every time. 

He shares lessons from scaling Belkins into a global powerhouse, the role of AI in creating hyper-relevant buyer journeys, and why CEOs should be their company’s best marketers. 

If you want to transform cold outreach from a numbers game into a trust-building engine, this conversation is for you.