In this episode of the Future Proofed Podcast, host Brent Muller sits down with Mike Gadsby, Chief Innovation Officer and Co-founder of O3, to explore how AI is reshaping the future of customer experience, personalization, and digital strategy. From unlocking hyper-personalization and optimizing data structures to deploying agentic AI workflows in real business scenarios, this deep-dive conversation unpacks the tactical and strategic approaches companies need today. Whether you’re a founder, marketer, or technologist, this episode is packed with actionable insights on how to start small, scale smart, and think ahead with AI.

⏱️ Timestamps
00:00 – Intro & About Future Proofed
00:55 – Meet Mike Gadsby and O3
03:01 – Personalization at Scale with AI
06:12 – Value Exchange in Data Personalization
08:49 – Behavioral Data & AI Contextual Awareness
11:06 – The Future of Data Value: Synthetic & Intent-Based
15:00 – Search vs. Conversational Interfaces
18:46 – Real Example: AI Memory & Personalized Responses
21:07 – AI's Impact on Healthcare & Personal Wellbeing
23:25 – The Next Level: Neuroscience + Experience Design
25:10 – Agentic AI Workflows in Action
28:12 – Human-Centered Automation & Trust in AI
31:45 – Analytics and KPIs in AI Planning
33:14 – Mike’s AI Productivity Tips for Founders
37:06 – Magic Wand Moment: Solving the Reach Problem
40:28 – How to Contact O3 & Upcoming 1682 Conference

🔗 Connect with Mike Gadsby:
🌐 Website: https://www.o3world.com
💼 LinkedIn: https://www.linkedin.com/in/michaelgadsby/

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