One of the biggest obstacles in the cannabis industry is the messy nature of the data. Today's guest, Kris Walker, the co-founder, president, and chief commercial officer of Hoodie Analytics, talks about overcoming data challenges in the cannabis industry. Without standardized barcodes or industry-wide governance, the same product can be listed in multiple ways, making it difficult to organize and analyze the data. However, Hoodie Analytics has developed a proprietary platform that uses machine learning and master data management to clean and organize the data. This allows them to provide accurate and actionable insights to their clients.