In this episode of CEO Growth Talks, host Pete Hayes sits down with Art Saxby, CEO of Chief Outsiders, to discuss the company’s journey since the 2009 recession. Art reflects on how Chief Outsiders evolved from providing fractional CMOs to adapting to the dynamic needs of mid-sized businesses. He introduces “Team Outsiders,” a new service designed to provide comprehensive support, and “GrowthGears OS,” an AI-driven platform designed to streamline operations and drive growth. Art dives into how these innovations help businesses manage risk while fostering growth in a rapidly changing market. 

“Combining Team Outsiders and GrowthGears OS, we have a process acceleration tool that our Team Outsiders are trained to work with. That’s why it really is such a fabulous package—it speeds things up, aids in communication, and offers a complete solution that’s both technology-based and people-based.” - Art Saxby

Key Takeaways:

• The introduction of “Team Outsiders” marks a new chapter for Chief Outsiders, enhancing the company’s ability to deliver executive leadership and tactical implementation.
• Chief Outsiders has acquired a software development firm to create an AI-based process acceleration platform, “GrowthGears OS”, significantly enhancing client engagement speed and execution.
• Midsize companies often face challenges hiring full-time executive talent; fractional CMOs provide an efficient, cost-effective solution.
• Changes in buyer behavior, especially post-COVID, necessitate more sophisticated sales and marketing strategies.
• Executive experience and structured processes are critical competitive advantages Chief Outsiders offers, setting them apart in the crowded fractional executive marketplace.

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