Summary

In this episode of Talk Commerce, Brent Peterson interviews Lin Dai, the CEO and co-founder of Super Logic, a next-generation rewards and loyalty platform. Lin shares his passion for points and miles and his interest in kitesurfing. The conversation focuses on the evolution of rewards programs, the value of loyalty, and the challenges faced by brands in managing points accounting liability. They also discuss the importance of engagement and personalization in rewards programs and the potential for peer-to-peer trading of digital credits.

Takeaways

• Rewards and loyalty programs are widely adopted by brands as they drive customer engagement and additional purchases.
• Points accounting liability is a significant challenge for brands, especially those with large rewards programs. Technology can help brands actively encourage customers to redeem their points.
• Engagement and data are key issues for retailers with rewards programs. Personalization and gamification can enhance the user experience and drive engagement.
• The airline industry is moving towards a spending model for rewards programs, which is more profitable for airlines. Credit card companies play a crucial role in guaranteeing rewards for customers.
• Innovative rewards programs offer experiential rewards and digital badges that can unlock bigger rewards. Peer-to-peer engagement and trading of benefits can increase user engagement.
• Regulation may be needed to protect consumers from devaluation of points in rewards programs.