In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools.

takeaways

• Wix powers over 700,000 online stores globally.
• Wix Donations simplifies the fundraising process.
• The platform allows for customized donation pages.
• Analytics help nonprofits track their fundraising success.
• Wix offers built-in marketing tools for promotion.
• User-friendly templates make setup easy for nonprofits.
• AI tools assist in content creation and marketing.
• Wix supports multilingual websites for global reach.
• The platform is designed for both nonprofits and individuals.
• Wix Donations can integrate with various business models.

Sound Bites

• "You can use AI to generate social posts."
• "You can track and optimize your campaigns."
• "Wix offers stunning templates for nonprofits."

Chapters

00:00
Introduction to Wix and Oren Inditzky

05:29
The Rise of Online Donations

08:37
Wix Donations: A Comprehensive Solution

11:30
Target Verticals and User Experience

14:27
Analytics and Performance Tracking

17:32
Tips for Nonprofits and Merchants

20:38
Leveraging AI in Donations and Marketing

23:40
Creating Engaging Content for Donations

26:41
Final Thoughts and Call to Action