In this episode, Bobby Shell, Voltage's VP of Marketing, recounts his evolution from a young entrepreneur to a pivotal figure in the Bitcoin and Lightning Network arena. He explores the critical role of marketing within the Bitcoin ecosystem, the significance of stablecoins, and the Lightning Network's future. Shell underscores the importance of clear communication and education to promote Bitcoin as a transformative payment rail for global transactions. He also offers insights on how businesses can harness Bitcoin and Lightning to drive growth and enhance efficiency.