Podcasting needs a PR reboot, and in this episode of Digital Coffee: Marketing Brew, Brett Deister and Megan Dougherty dive deep into why humanizing your content could be the game-changing strategy you’ve been seeking. They explore the evolving landscape of podcasting, discussing essential metrics that matter beyond just downloads and the importance of understanding your audience's behavior across different platforms. Megan shares insights on how businesses can leverage podcasts for relationship building and thought leadership while navigating the complexities of AI in content creation. With a focus on the future, they consider the balance between audio and video formats and the role of live sessions in the podcasting ecosystem. Join Brett and Megan as they provide actionable advice for integrating podcasting into your marketing strategy effectively.

Takeaways:

• Podcasting is evolving rapidly, and businesses should prioritize understanding their unique metrics for success beyond just downloads.
• Building relationships through podcasting can be more valuable than cold hard metrics, fostering trust and community engagement.
• AI is transforming podcast production, but the human element remains essential for authentic connections with audiences.
• Businesses need to approach podcasting strategically, assessing its potential impact on their overall marketing and communication goals.
• Experimenting with guest appearances before launching your own podcast can help gauge interest and fit for your brand.
• A solid podcasting strategy can enhance brand awareness, drive traffic, and support content distribution across various platforms.

Links referenced in this episode:

• podcastingforbusiness.com

Companies mentioned in this episode:

• Starbucks
• Folgers
• Corsair
• Elgato
• Road
• Mackie
• Adobe
• Final Cut Pro
• Capcut
• DaVinci Resolve
• Blackmagic

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