In this podcast episode, Dawn Tiura of SIG interviews Jag Lamba, CEO of Certa, a third-party lifecycle management platform. They discuss the importance of AI in procurement, particularly generative AI's role in managing unstructured data and improving efficiency. Jag explains how Certa's platform helps organizations manage risks and compliance while streamlining data collection and analysis. The conversation also touches on the challenges of operationalizing generative AI and the significance of change management in organizations adopting this technology.