In this episode, Raj and Megan explore the impact of AI, particularly Language Model Optimization (LMO), on SEO strategies. They emphasize the importance of adding value to content as a core principle in both traditional SEO and optimizing for AI-driven search results. The discussion touches on the evolution of SEO practices, the role of search engines, and the potential end to keyword stuffing. Tune in to discover how AI is changing the game for online content creators and marketers.