Revolutionizing Your Brand: Expert Tips on Online Business Success (With Rachel Thibodeaux) - Episode 433

It’s time to harness the power of disruption to make an impact and grow your online business. And in this episode of our podcast, I’m bringing in Rachel Wilson Thibodeaux to help you do just that! Rachel loves God, her husband, her fur baby, a good book, business, and chocolate. She’s an award-winning speaker, brand and marketing strategist, podcast host and Amazon bestselling author. Her book, Brand Sell Profit: Slay Your Brand, Sell Like a Champ and Profit Like a Boss has been a game changer for many entrepreneurs, marketers, and other brand builders. Tune in to hear Rachel’s expertise on harnessing the power of disruption, mastering the art of online branding, and navigating the dynamic landscape of digital marketing for unparalleled business growth and personal empowerment.   0:00 - Welcome and overview of Rachel T’s work 2:17 - What is disruption and what does it mean to use disruption in marketing?  7:57 - Key marketing and content trends emerging in the online business industry.  10:18 - The 3 must-have elements of a great short form video 11:38 - Top platforms to use for growth, engagement, and lead generation 13:32 - Important metrics to pay attention to (that you might be forgetting about) 14:38 - Best tips for building brand awareness + how this differs from brandING 17:03 - Biggest mistakes made on the entrepreneurial journey 18:20 - Book recommendations + what it means to make an impact     Ready for more? Here are 3 ways we can help you: 1)