“Maybe you don’t always think of yourself this way, but associations are authority.”

When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:

• Why corporate partners matter for your association
• Who the decision makers are and how to connect
• Tips for structuring your outreach
• 3 types of partnerships that are increasingly intriguing to corporations

Then, Josh Slayton (Holmes Corporation) shares a real-world example of how associations and corporations are partnering alongside higher ed to impact the nation’s labor shortage, all while increasing non-dues revenue. 

Additional Links:

Gallup worforce research

Growth Owl, LLC

Holmes Corporation

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