Keywords

Dirt Gangster Apparel, racing, merchandise, entrepreneurship, family business, graphic design, motorsports, apparel brand, marketing, community

Summary

In this episode, Skip Garland interviews Cassandra and Michael from Dirt Gangster Apparel, a brand rooted in racing heritage. They discuss their backgrounds as third-generation racers, the story behind the brand's inception, and the challenges they faced in business. The conversation highlights their commitment to engaging with the racing community through merchandise and sponsorships, as well as their future goals for expansion and marketing. The episode emphasizes the importance of family, community, and the passion for motorsports that drives their brand

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Chapters

00:00 Introduction to Dirt Gangster Apparel

02:58 Racing Backgrounds and Family Heritage

05:48 The Evolution of Dirt Gangster Apparel

08:55 Challenges and Triumphs in Business

11:59 Merchandise Offerings and Customer Engagement

15:04 Community Connections and Sponsorships

18:37 The Racing Family Connection

20:31 Marketing and Online Sales Challenges

22:23 Expanding the Brand Across States

24:44 Product Showcase: New Merchandise

28:05 Upcoming Events and Community Engagement

31:59 Partnerships and Promotions