Earned media is a game changer… 
It says to your future clients that you’re an expert and the media agrees. 
Today there are more opportunities for earned media than at any point in history.  
Traditional media—TV, radio, print—and their online outlets… 
Podcasts… 
Big YouTube channels… 
Live streams… 
All have the impact of earned media. 
In this interview with PR star Esther Kiss, we dive into how to land earned media appearances and how to leverage them into new client opportunities.

Rewind: Esther Kiss - Secrets of Earned Media with Esther Kiss

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” 
― Calvin Coolidge, 30th President of the United States

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Scaling a consulting business is one of the hardest things you can do… 
 But my guest today is giving away all the secrets for those who want to scale a consulting business in 2024… 
 Mandi Ellefson is back on the podcast to discuss her new book, The Hands Off CEO, that gives readers a path to freedom and profit as the owner of a consulting agency.  
 In this episode, she’ll share insights from the book, break down the stages of growing a consulting business, and cover the importance of the right type of client.

Mandi Ellefson | Secrets for Scaling a Consulting Firm in 2024

AI can save your business millions of hours.
 
It can take over the mundane tasks you hate doing…
 
Freeing you to do exciting, creative work… 
 
And you might not realize that you’ve already been using it.
 
AI isn’t just for people with a computer science degree…
 
In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you can implement today. And save 4+ hours this week.
 
Ryan has helped hundreds of business owners scale using AI automation—and he’s here to tell you how to leverage AI so you can spend more time growing your business.

Rewind: Evan Ryan - Save 4+ Hours this Week with Simple AI Automation

Growing a business takes a consistent, sustainable approach… 
 In this episode, as part of our series for marketing agency owners, we’ll unpack the Build Win Scale System™ with the inventor herself—Jody Sutter, founder of The Sutter Company.  
 This system is a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing.  
 Jody will share how agency owners (and anyone interested in business-building strategies) can use this system to grow a business over the long term. 
 She’ll cover:Building a consistent narrative in the marketplaceThe challenges owners face in each phaseThe first step an owner can take to escape the chaosAnd more

Jody Sutter | 3 Step Plan for Long-Term Growth

Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away. 
Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month. 
Now, you might be thinking…”Exponential, I’d be happy with 10 more referrals a month if they were consistent.” And that’s great. But the single biggest barrier to raising your prices, to bigger profits, and to sleeping soundly at night is a lack of lead flow/opportunity. 
The process you’ll get in today’s episode will show you how to create a continually expanding network of enthusiastic referral partners, so that you always have more referrals than you need. 
Part 3 is live now…

Rewind: Work by Referral Only - Part 3

This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here. 
 Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model. In this episode, you’ll discover how to use your best ideas to multiply your referrals… How to create a “mission” bigger than you that your clients can buy into (and why it’s essential to growing referrals)... Why you need to move down the buyer-readiness pyramid if you want to smooth out the feast-or-famine cycle of business development. Part 2 is now live…

Rewind: Esther Kiss - Secrets of Earned Media with Esther Kiss

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