In this special episode, hosts Nick Morgan and Paul Blackburn revisit some of the most compelling conversations from Commerce Media Matters — this time through one unavoidable lens: AI.

From agentic commerce and shifting customer journeys, to control, power, and the battle between publishers and Big Tech, to the growing importance of trust in an AI-saturated world — this episode cuts through the noise to unpack what’s worth paying attention to, what’s being overhyped, and what’s already playing out.

Because while AI might be the headline… the reality is far more nuanced.

Take a listen back to some of our past guests sharing their perspectives on AI — where they align, where they push back, and where the debate gets interesting.

What you’ll learn from this episode

Featuring highlights from conversations with:

• Roger Dunn (Principal Consultant at Retail Media Consultancy):  On agentic commerce, the evolving shopping journey, and why AI won’t replace humans overnight, but will dramatically shorten the path to purchase.
• Ricky Sutton (Founder of Future Media):  On control, power, and leverage in an AI-dominated ecosystem and how brands and publishers can push back against Big Tech.
• Andreas Reiffen (Founder and CEO of Pentaleap): On AI agents as a new channel, not a total disruption, and what happens when retailers risk losing direct access to their customers.
• Bill Fisher (Senior Analyst at EMARKETER): On trust, quality, and why in a world flooded with AI-generated content, credibility becomes the ultimate differentiator. 

About the hosts:

• Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.

• Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Growth Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
  
  

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