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In this episode of the Rewind Series, Janet and Caitlyn revisit one of the most popular episodes in Digital Marketing for Contractors history: Building Brand Awareness — originally recorded in October 2023 — and break it down through a 2025 lens.

While the fundamentals of brand awareness haven’t changed, how it shows up, how homeowners evaluate it, and how Google rewards it absolutely have.

In this conversation, we unpack what still holds true, what’s changed dramatically, and what contractors should be doing right now to build trust, visibility, and long-term market dominance heading into 2026.

You’ll learn:

• Why brand awareness is about trust and reputation — not leads
• What brand awareness looks like at different contractor growth levels
• How Google now rewards brands, not just websites
• Why social media has become a validation step in the buying journey
• How short, simple video drives outsized local visibility
• How homeowner behavior has shifted to a trust-first funnel
• What metrics actually indicate growing brand awareness today

If you want higher-quality leads, shorter sales cycles, and a stronger presence in your market, this episode lays out exactly how brand awareness supports all three.

Visit https://fatcatstrategies.com/brand/ for your free branding checklist!

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.