Why do habits feel so hard to break? And more importantly — how can they be rewired to support recovery?

In this episode of Breaking Free from Within, host Prairie Francia explores the neuroscience of habits and how they shape our recovery journey. Drawing on research from Charles Duhigg (The Power of Habit), Ann Graybiel (Nature Reviews Neuroscience), and real-world client success stories, Prairie explains how habits are formed through the loop of cue → routine → reward and how new pathways can be built through habit substitution.

Listeners will learn why willpower alone isn’t enough, and how automatic habits — when aligned with values and identity — become the foundation for sustainable recovery. One client shared that the lesson on values-based sobriety in the Empowered Recovery Curriculum gave him more insight than 20 years of AA. Another found freedom by swapping his after-work drinking routine with journaling and walking, giving him the same stress relief but with pride and self-alignment.

Prairie offers a guided reflection exercise to help listeners identify their own cue–routine–reward loops and begin designing new, empowering routines. She also introduces practical next steps through her programs:

• 21-Day Breaking Free Challenge — now just $27 for a one-year subscription, perfect for experimenting with new identity-aligned habits.
• 28-Day Clean Body Reboot — a structured reset that removes physical triggers like sugar and alcohol while introducing aligned daily practices.
• Empowered Recovery Course — a comprehensive program for rewiring habits, reshaping identity, and sustaining long-term change.
• Empowered Recovery Curriculum — available for treatment centers and practitioners, offering group scripts, tools, and worksheets to bring this process into client work.

The message is clear: habits are not destiny. With awareness, neuroscience, and intentional alignment, they can be rewired — creating freedom, empowerment, and sustainable sobriety.