Back in 2005, when Piera Gelardi was just starting Refinery29, skeptics considered the brand "too niche." Now, 12 years later, Gelardi explains how disregarding the status quo, celebrating diversity, listening to her audience and trusting her imagination turned her "niche" publication into the largest and most celebrated women-focused media brand in the world.   Special thanks to Kara Preiss and Belletrist   www.kargo.com Instagram Twitter Facebook Linkedin    Produced by At Will Radio