Anna Gong was brought into Perx Technologies in late 2014 as CEO to lead the Singapore-based lifestyle app company through its next stage of growth. But instead of scaling things to greater heights, Gong found herself shutting down the core business and turning what was a consumer-focused business into a full-tilt enterprise SaaS platform. Why her plan worked so well.

Rewrite, Redevelop, and Rebuild: The Hard Choices That Led to the Success of Perx Technologies

Get the inside view from startup founders across the globe who reveal the tools that work, the leadership practices that make a difference, and the lessons you can only learn by building a company. And one more thing, what startup jockeys do with a very rare item – their downtime.

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Rewrite, Redevelop, and Rebuild: The Hard Choices That Led to the Success of Perx Technologies

Rewrite, Redevelop, and Rebuild: The Hard Choices That Led to the Success of Perx Technologies