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Rewriting the PR Playbook: Modern Media, Messaging & the Power of Fractional Strategy with Elizabeth Knight
PR isn't what it used to be — and that's a good thing. In this episode of What the Frac? Live, we sit down with Elizabeth Knight, founder of Knight SC, to talk about how PR, communications, and branding are evolving in today’s noisy media landscape. From landing national coverage to knowing when not to pursue press, Elizabeth shares real tactics and frameworks for startup founders, CMOs, and marketing teams navigating a new era of visibility.
We cover:
The real definition of PR in 2025
How to know if you're media-ready (and what to do if you're not)
Strategic case studies like ParkPro and what made them land
Red flags when hiring PR agencies or fractional partners
Why aligning media with your business goals is everything
If you're tired of outdated PR advice and want to understand how communications strategy fuels growth, this episode is your guide.
#PublicRelations #PRStrategy #CommunicationsStrategy #MarketingTips #FractionalCMO #FractionalMarketing #BrandStorytelling #HolisticMarketing #ModernPR #MediaRelations
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By Nicole Zeno and Tamara LainePR isn't what it used to be — and that's a good thing. In this episode of What the Frac? Live, we sit down with Elizabeth Knight, founder of Knight SC, to talk about how PR, communications, and branding are evolving in today’s noisy media landscape. From landing national coverage to knowing when not to pursue press, Elizabeth shares real tactics and frameworks for startup founders, CMOs, and marketing teams navigating a new era of visibility.
We cover:
The real definition of PR in 2025
How to know if you're media-ready (and what to do if you're not)
Strategic case studies like ParkPro and what made them land
Red flags when hiring PR agencies or fractional partners
Why aligning media with your business goals is everything
If you're tired of outdated PR advice and want to understand how communications strategy fuels growth, this episode is your guide.
#PublicRelations #PRStrategy #CommunicationsStrategy #MarketingTips #FractionalCMO #FractionalMarketing #BrandStorytelling #HolisticMarketing #ModernPR #MediaRelations