This episode of The Art of Entrepreneurship is for anyone who feels frustrated by the tug-of-war between buyers and sellers.

Today’s guest is a fun one because he’s a client of ours at my marketing agency, Accelity. Chris Heard is a serial entrepreneur, tech sales leader, and CEO and Co-Founder of Olive, a company on a mission to improve IT decision-making. 

Chris and I have a fantastic discussion that spans why buyers and sales are always at odds and Chris’ tips for new entrepreneurs. He even turns the tables and asks me a few questions for a conversation about marketing!

About Chris Heard

Chris Heard is a serial entrepreneur, tech sales leader, and startup advisor. Currently the CEO and co-founder of Olive, Chris is on a mission to take the bias and inefficiency out of IT decision-making. His biggest passions are the ocean, travel, and his family.

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If you like this episode, check out these resources.

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Podcast: Can marketing replace sales?

Podcast: 3 sales tips from Morgan J. Ingram, Yoav Vilner and Lea Turner

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