JW Wiseman started his career in marketing and not specifically in the food industry. But that didn’t stop when he decided to branch out into the CPG industry via non-alcoholic cocktails. After years in the corporate world and seeing how alcohol was embedded into networking and socializing in the sphere, he wanted an alternative, and one that used better ingredients than what he could find on the market at the time.

Enter: Curious Elixirs, a booze-free cocktail company whose mission it is to redefine how society drinks socially by providing healthy adult beverages that taste great and look cool too.

In this episode, JW shares how he started his company, how he’s grown it without investors, why his marketing experience isn’t a substitute for hustle, and how he tries to find balance in his life outside of entrepreneurship. This episode is a must-listen for any aspiring CPG entrepreneurs.

In this episode, you’ll learn…

[00:00] Intro

[00:36] How JW went branched out into non-alcoholic cocktails from a marketing background (and how that related to his experience with alcohol  in his corporate career)

[04:37] How JW formulated his own product ideas before approaching a formulator

[07:30] Why the hustle is so important when it comes to marketing

[12:22] How JW has been able to grow Curious Elixirs without investment money

[14:25] The flavors of each Curious Elixir and how they were developed

[18:17] JW’s best advice for a new CPG entrepreneur

[21:47] How JW takes care of himself outside entrepreneurship

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/

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