If you’re looking for innovative ways to engage with your customers, listen to learn about RFM modelling with Karl Stone. 

Key takeaways:

What RFM modelling is;
Why your business needs it to better understand customers;
What KPIs you should look at for your particular business;
The biggest challenges that e-commerce managers face;
How to automate the RFM process;
The common mistakes that people or companies make when using RFM modelling for the first time.

If you’re looking for innovative ways to engage with your customers, listen to learn about RFM modelling with Karl Stone. Key takeaways: What RFM modelling is; Why your business needs it to better understand customers; What KPIs you should look at for your particular business; The biggest challenges that e-commerce managers face; How to automate the RFM process; The common mistakes that people or companies make when using RFM modelling for the first time.

RFM modelling with Karl Stone

The Core of Commerce Podcast explores the commerce strategies and technological innovations that are driving the growth of the world’s most dynamic industry — eCommerce. 
The retail and digital revolutions are well underway, providing businesses with new opportunities to innovate and delight in the name of customer experience. But in an industry that’s forever shifting, how do businesses know where to focus next in their eCommerce strategies? 
The Core of Commerce Podcast explores the industry’s hottest topics to inspire you and give you practical tools to improve your commerce business. Host, Guido Jansen, talks to the industry’s brightest minds, who are pushing the boundaries of commerce. From platforms and payments to mobile apps and marketing, and much more, Core of Commerce equips you with cutting-edge knowledge to help you achieve and exceed your digital commerce goals. The Core of Commerce Podcast is brought to you by Vaimo. For actionable commerce advice that your business can start implementing today, see Vaimo’s blog.

For more information, visit https://www.coreofcommerce.com/

Business

Entrepreneurship

Management

The Core of Commerce Podcast explores the commerce strategies and technological innovations that are driving the growth of the world’s most dynamic industry — eCommerce. The retail and digital revolutions are well underway, providing businesses with new opportunities to innovate and delight in the name of customer experience. But in an industry that’s forever shifting, how do businesses know where to focus next in their eCommerce strategies? The Core of Commerce Podcast explores the industry’s hottest topics to inspire you and give you practical tools to improve your commerce business. Host, Guido Jansen, talks to the industry’s brightest minds, who are pushing the boundaries of commerce. From platforms and payments to mobile apps and marketing, and much more, Core of Commerce equips you with cutting-edge knowledge to help you achieve and exceed your digital commerce goals. The Core of Commerce Podcast is brought to you by Vaimo. For actionable commerce advice that your business can start implementing today, see Vaimo’s blog. For more information, visit https://www.coreofcommerce.com/

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RFM modelling with Karl Stone

RFM modelling with Karl Stone