Main talking points include:Priorities for keywords

• What makes you the most money? 
• What is under-performing that needs to?
• What has quality issues?
• What will help improve the direct bottom line?

Run keyword research thematically or by department if necessary.

 

Strategy Output

The output of your keyword research is threefold: 

1. Keyword research document (Google Sheets Template)
2. Keywords Mapped to Existing Content (Google Sheets Template)
3. Keywords NOT mapped to content

 

Access the Keyword Research & Mapping Template

 

Sources for Keywords

• Seed ideas
• Wikipedia Table of Contents
• Google’s “Searches related to”
• Reddit and Forums
• Google Suggest
• YouTube Suggest
• Exploding Topics (see Twitter)
• Competitors (SEMRush / Ahrefs / Keyword Planner)

 

Join our Facebook Group!

 

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