Main talking points include:

Why have a distribution protocol is a good idea:

• Just generating content and hoping for the best isn't a great strategy
• Helps fill the gap between content publication and indexing in the SERPs
• It is easier to plan in advance if you do it when you're creating the content

What is a content distribution protocol?

• A regular method or schedule of activity to boost initial traffic to a new piece of content

What are the benefits of a content distribution protocol

• It drives traffic quickly
• It is easy to set up and automate
• It means there is some traffic data already associated with the content when Google indexes it

What might a content distribution protocol look like?

 

The major rule of engagement:

• Never Share the Same Message Twice!

Some content post ideas...

• Straight and Easy: Post Title + Link
• The Question: Ask an engaging question to stir conversation
• Cite a Fact: Share a fact or figure that is included in your post
• Share a Quote: Grab a pull-quote from your article and turn it into a social message
• Add Intrigue: Write a teaser message that grabs the attention of your readers

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