Main talking points include:

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There are multiple levels of service that an agency can work on...

1. Clients
2. Staff and their dependants
3. The owner
4. The wider world

A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe not number 2).

 

Why is service important?

 

Differences for clients:

• Personalized Service
• Proactive Service
• Responsive Service

 

Differences for staff:

• A safe place
• Security in knowing they are contributing to a bigger picture, that in turn contributes back to them
• Confidence in bringing life in to work and knowing that the balance is the last way round.

 

Differences for the owner:

• Freedom
• Security
• Wealth
• "Success" – whatever that looks like

 

Differences to the wider world:

• A legacy
• Community impact
• A positive footprint

 

Links: 

• Roger Edwards

 

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