
Darren Shaw comes on the show today to share how he used software creation as a marketing strategy when growing an SEO agency that turned into a 7 figure business.
Creating tools as a marketing strategy can be very powerful wen done right and a waste of time and resources when done badly.
This approach usually happens by accident, for example, I wanted a tool that would allow me to customize and personalize certain messages I display on my website to each visitor.
So I created my Content Personalization plugin, and when people started asking about it, I made it free for people to download, the word spread and it helped me grow my email list.
Takeaways From This Episode

* How to create your tools
* Using newsletters to promote your tool
* Using content to promote your tool
* Much more…

Resources

* Local Citation Finder (tool 1)
* Local Rank Tracker (tool 2)
* Mention


RG57: Software Creation as a Marketing Strategy Helped Darren Shaw Build a 7 Figure Business

The Rebel Growth Podcast is an online marketing podcast by Borja Obeso, discussing step y step marketing strategies with guests like pat flynn on topics like Growth Hacking, social media, seo, blogging, podcasting, webinars and more.

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There’s a quick way to build authority online.
Wether you are growing a Startup, a blog or some sort of internet presence. Online summits can help you grow faster by making some good money, generating leads, building authority and making connections with the big players in your industry.
The concept is simple and on this podcast episode you can learn it step by step.
Navid Moazzez shares his story on how he made $20,000 with an online summit on personal branding and generated 3,000 email subscribers without any paid traffic in 3 days.
Most of the speakers from Navid’s personal branding summit have been featured here on the Rebel Growth podcast. So I can vouch for the high level of quality he brought to his event.
Takeaways

* What is an online summit
* How long should it be
* How to invite speakers
* How to promote your summit
* How to make money from an online summit
* And much more…

Resources

* The One Thing (book) by Gary Keller
* Navid Moazzez
* List building summit (September 2016)
* Ryan Levesque (Ask Method)
* Adam Braum
* Contactually (Affiliate Promos)


RG79: Online Summits as a Business and How Navid Moazzez got $20k and 3,000 Subscribers


Yes, it’s a cliche at this point.
But it works. Blogger outreach really works.
It’s been working for me over at Creativiu and it worked for Nathan Barry when growing ConvertKit.
In fact, Nathan built his email marketing software company to target the same type of people that would help him promote the service…
Advanced bloggers!
This is a case study on how Nathan Barry from ConvertKit was able to join forces with bloggers that had big audiences in order to grow his company to a seven figure business in about 18 months.
Takeaways

* How Nathan Barry got $5k worth of pre-orders
* Growing a self-funded software as a service company
* Dealing with ups and downs as a bootstrapped Startup
* Reaching out to bloggers and getting promoted
* Much more

Links

* Convertkit.baremetrics.com
* Convertkit.com/book
* Hithen Shah (again)
* Pat Flynn
* Nathanbarry.com
* Basecamp


RG78: Awesome ConvertKit Case Study! Reaching $330k/mo Using Blogger Outreach W/ Nathan Barry


Video advertising is still on its infancy.
And that makes it the perfect time to get in.
I know this because since I launched a project that I will soon share more openly (I have sort of hinted about it here and there). I have been doing image based ads on Facebook, but I recently changed to video only…
While doing image based ads, my cost per lead was about 90 cents to a dollar (great for most industries), but since changing to video based ads it has dropped to 20 cents per lead.
Thats a 77% improvement!
Well today we are joined by none other than Gideon Shalwick, founder of Veeroll  who has have a pretty successful online career thanks to video. More specifically YouTube.
Gideon Shalwick shares the specific steps that you need to take right now if you want to make the most out of video advertising on YouTube and Facebook. He also shares which platform is better and why.
Takeaways

* Why do videos ads right now
* The best platforms for video advertising
* What kind of targeting works best
* How to craft your message to improve your conversions

Resources

* Veeroll
* Yaro Starak
* Free Magic Tricks
* Rapidvideoblogging
* Splasheo

 

RG77: Video Ads With Gideon Shalwick and How He Got $25k in One Month


Virality is awesome.
Why?
Because it let’s you grow on autopilot-mode.
If you have an awesome product, you can integrate a viral aspect into it so it does all the leg work for you.
Pedro Magriço, Director of Marketing & Growth at Typeform join us on today’s episode to talk about how they have been able to acquire over 200 thousand active users thanks to introducing a viral aspect into their form building product.
Takeaways

* How Typeform structures their growth team
* How and why their product goes viral
* How do you scale virality
* What is a viral coefficient and how do you make use of it
* Testing virality

Links and Resources

* Danone
* Typeform
* Stripe


RG76: Using Integrated Viral Marketing to Get 200k Active Users With Pedro Magriço


When it comes to traffic you can either pay with money or pay with time.
Among the different types of “free traffic” you can use, guest posting is one of the most powerful because you get instant social proof and “authority juice” from being featured at some else’s website.
Aaron Orendorff joins me on this edition of The Rebel growth Podcast to talk about how he has been able to grow a six figure business by writing for big publications and recognized websites. Driving traffic, leads and sales into his online business, IconiContent.
Takeaways

* Why build genuine relationships.
* How to find the sites you want to write for
* How to find top content on those websites
* Finding the gatekeepers
* How to pitch your content
* Aarnon’s pricing strategy

Links

* Iconicontent
* Ann Handley
* Andy Crestodina
* Marketingprofs.com
* Copyblogger.com
* Buzzsummo
* Google Trends
* Lifehacker
* Huffingtonpost
* Entrepreneur
* findanyemail.net
* distilled.net


RG57: Software Creation as a Marketing Strategy Helped Darren Shaw Build a 7 Figure Business

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