RG57: Software Creation as a Marketing Strategy Helped Darren Shaw Build a 7 Figure Business
Darren Shaw comes on the show today to share how he used software creation as a marketing strategy when growing an SEO agency that turned into a 7 figure business.
Creating tools as a marketing strategy can be very powerful wen done right and a waste of time and resources when done badly.
This approach usually happens by accident, for example, I wanted a tool that would allow me to customize and personalize certain messages I display on my website to each visitor.
So I created my Content Personalization plugin, and when people started asking about it, I made it free for people to download, the word spread and it helped me grow my email list.
Takeaways From This Episode
* How to create your tools
* Using newsletters to promote your tool
* Using content to promote your tool
* Much more…
* Local Citation Finder (tool 1)
* Local Rank Tracker (tool 2)