In recent years, high-resolution topographic images from Mars’ surface as well as mineralogical and chemical data, have rapidly become more accessible. Martian volcanic landforms are characterized by giant low slope shield volcanoes, abundant lava flood plains and long lava flows. In-situ rock analysis and remote sensing spectroscopy reveal mainly basaltic compositions with particularly high iron concentrations, distinct from terrestrial basalts. As yet, very little is known about the rheological properties of such iron-rich Martian magmas that are essential to understand magmatic processes. Understanding the chemical and physical contributions to lava rheology is fundamental to provide constraints on magma ascent and lava flow emplacement that shaped the volcanic landforms on Mars. This study provides an experimental investigation of the rheological properties of Martian lavas and discusses the diversity of compositions in terms of lava viscosity / flow morphology relationship. The effect of iron, and its redox state on silicate melt viscosity is experimentally investigated and the viscosities of five synthetic silicate liquids having compositions representative of the diversity of Martian volcanic rocks were measured under controlled ambient oxygen fugacity. The results highlight the low viscosity of the iron-rich Martian melts that is consistent with viscosity values derived from morphological observations. A solidified lava flow on Earth was studied by combining analyses of remote sensing images (as commonly done on Mars), as well as experimental investigations of the rheological properties of the sampled rocks, in order to describe the viscous behavior of lava as emplacement, cooling, and crystallization occur. We show that a cooling-limited basaltic flow seemingly stop flowing when it reaches a critical viscosity value that is function of crystals content and shapes. As a result, the lava apparent viscosity appears to be largely influenced by the details of the crystallization sequence and is not uniquely and simply related to the bulk chemical composition of the erupted material. Variation of the chemical evolution of Martian primary mantle melts through the volcanic history is not large to produce an significant shift of the viscosity range that could be observed them from their morphologies. Low apparent viscosities inferred from lava flow morphology on Mars may in turn be attributed to lavas with primary mantle melt composition crystallizing high proportion of olivine and possibly forming spinifex textures. Higher viscosity values derived from the morphology are compatible with mildly alkaline or trachybasalts and do not necessarily imply the occurrence of silica-rich lavas.