Rory Sutherland, the Ogilvy advertising legend—whose TED talks have been viewed nearly seven million times,—" and is one of the leading minds in the world of branding" (NPR)—explores the art and science of conjuring irresistible products and ideas in his revolutionary new book. Rhett and Rory discuss  Alchemy, which decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies. 

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