Peter Levitan on how to use science and compelling ideas to build truly unignorable brand awareness today on Power Lunch Live at Noon ET.

In 1995 Peter created the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002.

Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold. He blogs about business development and hosts the Advertising Stories podcast, and is author the book The Levitan Pitch: Buy This Book. Win More Pitches.