The Untapped Force That Can Be Your Most Powerful Advantage today on Power Lunch Live.

My guest Roger Dooley is a speaker and author of Friction and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.