Course Description:

The American dream of homeownership is deferred by some and virtually impossible for others due to the existence of discrimination. Is discrimination the issue or is there a lack of intentional inclusion? REALTORS® pledge themselves to follow the licensing rules and regulations of the state they are licensed in, Fair Housing, and the REALTORS® Code of Ethics. It is time to IMPROVE the standards of your calling and be intentional about being of service to all because, REALTORS® Can Really Sell Houses Fast Now.

Learning Objectives:

After completing this module, you will be able to:

• Summarize rules and acts governing housing

• Create a list of appropriate terms to use when marketing via social media

• List the seven federally protected classes

• Recognize violations to Fair Housing Rules when using social media

• Describe activities that are prohibited by Standard of Practice 10-3

Articles:

Case Study #1, Watch Your Words: Gilbert Goffrey , http://edition.cnn.com/2011/BUSINESS/03/14/georgia.aflac.duck/

Case Study #2, There is No Privacy Online: Dr. Missee Harris, http://www.huffingtonpost.com/dr-misee-harris/civil-rights-social-media_b_5862874.html

Case Study #3. Things Never to Discuss in Public: Kathy Miller, REALTOR (2016), https://www.theguardian.com/us-news/2016/sep/22/trump-ohio-campaign-chair-no-racism-before-obama

Case Study #4, Part 2 Racism is Alive and Well: http://www.cbsnews.com/news/racism-alive-and-well-in-housing/

Case Study #5 Rony Humble: https://therealdaily.com/board-associations/realtor-running-for-local-board-of-directors-criticized-for-racist-social-media-posts-wheres-the-line/

NEW! Case Study #6 Facebook Let’s Advertisers Exclude Race: https://www.propublica.org/article/facebook-lets-advertisers-exclude-users-by-race