June 30, 2022

RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage

1 hour 7 minutes

Became a Master of the Close: https://masteroftheclose.com

In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don’t miss this episode…

Episode Highlights:

Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13)

Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29)

Chris mentions that videos used for education and advice are still considered streamlining. (14:31)

Chris shares how he uses automation to follow up with his clients. (22:32)

Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35)

Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34)

Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09)

Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14)

Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)

Chris shares three different books he requires people to read before they come on board. (59:50)

Key Quotes:

"We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley

"It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene

Resources Mentioned:

Chris Greene LinkedIn

Flood Insurance Guru

Reach out to Ryan Hanley

Learn more about your ad choices. Visit megaphone.fm/adchoices

Recommended Tools for Growth

OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
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CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

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By Ryan Hanley