As part of this week’s “Opinion Maker” show of Sarah’s Country, Rhys Griffiths from Deer Industry NZ discusses how three companies have formed a coalition to develop a New Zealand velvet market as a health food ingredient in China.

Deer velvet and red ginseng, two of the two most highly prized ingredients in traditional oriental medicine, have in recent years enjoyed an explosion in demand from South Korea for use in branded natural health products to combat fatigue and boost immunity.

In a marketing-only China velvet coalition – CK Import Export, PGG Wrightson and Provelco – will work together to get the critical mass needed to make an impact with the proposed new health food in China.

To read more, visit the article on Farmers Weekly: https://farmersweekly.co.nz/section/agribusiness/deer/velvet-coalition-targets-china

To watch the interview, visit www.sarahscountry.com

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