Riad Daloussi is an entrepreneur from Canada who works in machinery and real estate. He helps supply farm and construction equipment across North America and supports overseas brands entering the Canadian and U.S. markets. Riad Daloussi shares seven common misunderstandings that are explained clearly to show how the equipment market offers real chances for growth and success. Heavy equipment sales play a major role in industries such as construction, farming, and infrastructure. Yet, many people have the wrong ideas about how this business works. Some think it is only for large companies, while others believe it’s too risky or difficult to manage.