Commerce Beyond Borders

Ribs and Robots: How Tony Roma's is Modernizing a 50-Year-Old Brand


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Host Renee Hartman interviews Mohaimina (Mina) Haque, CEO of Tony Roma’s, about the brand’s international franchise operations and adoption of AI and robotics.
 
Haque, a lawyer who led due diligence during the pandemic acquisition and later became CEO, discusses key differences in the restaurant industry including razor-thin margins and post-pandemic labor and supply cost pressures, leading Tony Roma’s to a localized, market-by-market approach for pricing, supply, and menus while keeping core items like ribs consistent. She describes what makes strong franchisees—capitalization, operational skill, and adaptability—and notes Tony Roma’s footprint of 42 units in 22 countries, with interest in expanding further, including Africa.
 
Haque details pilot robot runners in Carson, CA and Durham, NC, emphasizing efficiency plus human service, and outlines her AI philosophy: open-minded adoption as a productivity tool, strong critical thinking, and careful screening of outputs.
 
00:00 Welcome and Guest Intro
00:41 From Lawyer to CEO
02:16 Restaurant Industry Reality Check
05:04 Localizing Pricing and Supply
07:36 Choosing Winning Franchisees
09:03 Global Footprint and Lessons
10:12 Core Menu and Brand Nostalgia
12:49 Robots in the Dining Room
16:15 Getting Franchisees to Try Tech
18:34 AI Philosophy and Rollout
21:20 AI Adoption and Quality Control
23:31 Where AI Helps Most Today
24:56 Whats Next for Tony Romas
26:50 Closing and Subscribe
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Commerce Beyond BordersBy Renee Hartmann and Chris Baker