Technology, data ownership and the race to control the last mile are reshaping how retailers reach their customers. For Ricardo Amorim, that shift has been more than a trend.

In this episode, Ricardo speaks to Eimear Andersen about the evolution of Stuart, the B2B last-mile delivery specialist operating across the UK and Europe. He explains how services such as Iceland’s in-store “cart drop” model are blending physical retail with rapid delivery, allowing customers to shop in person and have groceries delivered within hours. As delivery moves from a “nice to have” to a core strategic function, Ricardo argues that retailers must retain ownership of their customer data and delivery channels to remain competitive.

The conversation also explores compliance, including Challenge 25 age-restricted sales, and how improved technology and process design can significantly raise audit pass rates. Ricardo reflects on trust, sustainability and the growing expectation of speed — alongside emerging questions around drones and future infrastructure.

A discussion about control, customer promise and why last-mile delivery is no longer optional for modern retail.

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