If your journey mirrors mine in any way, one significant standout might be learning about the importance of remarketing. To delve even more specifically than that is where we meet today's guest Ricardo Hinds of backinstock. By giving customers a more meaningful way to inform them of product availability, we take a useful but unceremonious part of running a business and transform it into yet another indispensable tool in our arsenal.

Ricardo is a SaaS portfolio manager at SureSwift Capital, where he acts as the CEO for Back in Stock, Plug in Useful, Cross Sell and Growth Hero, which are all powerful Shopify apps focused on accelerating sales for merchants.