Riccardo Ammendolia is a Mendes Bros Black Belt, a content creator for Flo Grappling, a voice of Jiu Jitsu and a podcast commentator. We talk about some of the history and stories of the sport that haven't been told along with the cultural shift. Riccardo talks about the importance of showing up online, how to monetize your content, why you should learn how to sponsor yourself, and more. This is a fantastic episode for anyone in business, both on and off the mat!