Rich Bish Era

This conversation was for the woman that knows she's in the flux... the messy middle, the in-between, the unknown or the lull. She knows she's on the verge of it all clicking into place and the effort compounding but it's feeling heavy right now.

I know all of these feelings well because this is the cycle of business that regardless of what industry you're in, is just... part of the upgrade.

I thought about how to structure this conversation and the seasons I am often in myself and have noticed looking back on my eight years in high ticket sales and almost 13 years in network marketing and they really can be summarised into three phases - resistance, rebirth and receiving.

I'd love to hear from you in the comments of this podcast or shares to your stories, what spoke to you the most? What phase are you in? My inbox is open for support and Asher is a fabulous coach to help guide you to huge success within your own unique design. Link to the program we spoke about in this episode, here: https://asher-erickson.com/the-divine-design

Chapters

00:00Introduction to Asher Erickson

03:09: The Three R's: Resistance, Rebirth, and Receiving

16:49: Navigating the Void Before Rebirth

27:11: The Power of Receiving and Trusting a Higher Power

31:56: The Power of the Subconscious Mind

37:55: Rewiring the Nervous System for Abundance

43:01: Navigating Relationships and Shared Visions

54:09: The Divine Design Program: A Journey of Self-Discovery

About Asher:

Asher is a Business Energetics Mentor supporting visionary female founders to master their energy, cultivate unwavering faith and lead from their divine design. 

With over 15 years on her path of purpose and service, Asher blends grounded somatics with energetic strategy and quantum concepts.

Her clients span from from early-stage entrepreneurs leaunching their first offerings to multi-million-dollar founders leading companies generating $200M+ annually. Asher connects with your soul wisdom, to then uncover patterns, beliefs, and resistance that are holding you back from your highest potential; so you can step into your Greatest wealth, success and embodied leadership. From there she then empowered you with the concepts to build and dream-shape a business and reality that is your truest most expansive self. With a background and extensive training in energy medicine, quantum healing and somatic practices, and trauma-informed modalities, she brings a mutli-dimesnstional approach to every space she leads, whether in 1:1 mentoring, group programs or retreat settings.

This episode is exclusive access and for a limited time.

What you're about to hear was never meant for the public - it was an exclusive two-day live workshop called The Wealth Frequency, created for women ready to build real wealth without burning themselves out in the process.

Day One was all about becoming the woman who can actually hold the life she desires. Before the strategy. Before the income. Before any of it. This is the inner work that makes everything else possible.

It was such an honour to be a key presenter in this day and the second, to bring the workshop to life.

We've had hundreds of people tune in live or to the replay around the globe, saying how moved they've been by what we shared and inspired by our stories they are.

Joining me are two of the most powerful women in my world - Meagan Hughes and Deedre Zibara - and together we go deep on the things most business conversations never touch.

This episode might just be one of the most important hour you spend this year.

In This Episode You'll Hear:

• The equation that changed Meagan's life - and why knowing exactly how many days you have left on this planet is the most powerful productivity tool you'll ever use
• Why hustling harder is not a nervous system problem - it's an identity problem
• How chronic stress and adrenal overload physically blocks your capacity to receive wealth
• The difference between a regulated nervous system and a dysregulated one - and why it determines whether your success is sustainable or not
• Why so many high-achieving women are succeeding on the outside while quietly falling apart on the inside
• The money mindset work that separates women who earn like wealthy women from women who stay stuck
• How your relationship with receiving is either your greatest asset or your biggest block
• Why investing in yourself is not a risk - and how wealthy women actually make decisions
• How Jess still got paid while pregnant and offline - and what that actually required to build
• Why the woman you become in this process is often more valuable than the income itself

Quotes From This Episode:

"If I step away, things stop. And we tend to start saying no to the things we desire to say yes to - and yes to the things we desire to say no to."

"You get to have both. You get to earn money in a way that feels really good, that does good for the planet, for other people, for your family, for your health."

"It's not just about the money. It's not just about how you earn it. It's also about the woman you get to become in the process."

"If you want to earn like a wealthy woman, you get to take action like one."

What's Coming on Day Two:

Day One was the what. Day Two is the how.

The exact three-pillar strategy behind the businesses we've built. The leveraged income model. The automation and systems that create time freedom. And an offer so extraordinary that after eight years in this space, I've genuinely never seen anything like it - and I'm a little jealous I can't use it myself.

Day Two is available through the link in the show notes - but only until the end of June.

Links & Resources:

👉 Access Day Two here FREE until end of June: https://go.jessicazalums.com/o/trial/rp/thewealthfrequency-replay/

Connect with us on Socials:

👉 Follow Jess: https://www.instagram.com/jessicazalums/

👉 Follow Rich Bish Era: https://www.instagram.com/richbishera/

👉 Follow Meagan Hughes: https://www.instagram.com/meagan_hughes_/

👉 Follow Deedre Zibara: https://www.instagram.com/deezibara/

Loved This Episode?

Share it with a woman who needs to hear it and tag me in your stories - @jessicazalums or @richbitchera. I'd love to know your biggest takeout. The more you speak it out loud, the more it becomes part of you.

Hey queen! Get ready to dive into part two of the juicy convo cont. with myself (JZ), Tals and Sinead who spill the tea on money, success, and self-love. Last episode we shared the 'before' and journey to get here, this week we share where 'here' really is.

We're talking mindset makeovers, setting those boundaries, and building a community that lifts you higher than your favorite pair of heels. 💁‍♀️✨

Key Topics:

• Money, power, and truth: the ultimate trio for transformation
• Success isn't just a solo act - it's a community affair
• Feeling worthy of wealth? Yes, please!
• Grief, loss, and redefining self-worth (because life happens)
• Self-love as the secret sauce in your wealth-building journey
• Busting through those pesky limiting beliefs
• Mindset work: not just for beginners, honey
• Boundaries and standards: your new BFFs
• Why in-person retreats are like a spa day for your soul
• Urgency and discipline: the dynamic duo for chasing dreams
• Magnetism through authenticity (because fake is out)
• Mentorship, role models, and strategic relationships: your growth squad
• Practical steps to level up your life and impact

Timestamps:

• 00:17 - Money, power, and truth: your new mantra
• 01:20 - Worthiness and receiving: let's get into it
• 02:23 - Personal growth stories: the good, the bad, the fabulous
• 03:25 - Grief, loss, and the self-love connection
• 06:03 - From hustle to alignment: the smart way
• 07:10 - Purpose over pennies: the real deal
• 09:14 - Becoming the woman who holds wealth
• 10:12 - Personal transformation snowball effect
• 11:04 - New level, new challenges—bring it on!
• 12:18 - Reframing wealth and success for women
• 13:06 - High standards, boundaries, leadership—yes, queen!
• 14:09 - Mindset work: a gift, not a chore
• 16:09 - Environment, community, and in-person magic
• 17:28 - Standards, boundaries, self-accountability
• 19:24 - Daily practices for momentum
• 20:09 - Elevating beyond fears and playing big
• 21:23 - Abundance through authentic energy
• 22:11 - Mentors and role models: accelerate growth
• 23:06 - Community, connection, and earning your place
• 24:52 - Current self vs. future self—no shortcuts
• 25:41 - Loving the process of becoming your higher self
• 26:09 - Urgency of action—no more excuses
• 27:19 - Money amplifying action and social change
• 29:06 - Women's stories about wealth and urgency
• 30:38 - High standards in all areas of life
• 31:18 - Gratitude for life's gift and growth

What really happens behind the scenes of building a million-dollar online business… while navigating motherhood, grief, identity shifts, loss, and becoming the woman your next level requires?

In this episode of Rich Bish Era, I sat down with two of my closest friends in business Sinead J Krelle and Talia Di Guilio - women who have walked alongside me for over eight years - for one of the rawest, most honest, and powerful conversations I’ve had on the podcast.

We recorded this in Bali, the day before I led a transformational retreat for the leaders inside Wildly Empowered Collective in Canggu, an experience that deeply moved me and reminded me just how much growth, courage, and self-leadership this journey really asks of us.

This conversation goes far beyond business.

We unpack the unseen realities of entrepreneurship, the identity shifts that come with success, and the moments that shape you as a woman and a leader - from divorce, miscarriage, debt, burnout, grief, friendship heartbreak, and rebuilding from the ground up… to creating wealth, freedom, sisterhood, and a life that feels deeply aligned.

In this episode, we dive into:

✨ The truth about network marketing and building online
✨ What it actually takes to create freedom, wealth, and impact on your own terms
✨ The identity shifts required to hold bigger money, leadership, and success
✨ Navigating grief, loss, and life’s hardest seasons while still leading
✨ Friendship breakdowns and rebuilding your self esteem and learning to trust yourself again
✨ Motherhood, ambition, and building a business without losing yourself
✨ The power of sisterhood, community, and being deeply seen
✨ The confidence, resilience, and self-worth entrepreneurship forces you to build

This isn’t the polished highlight reel.
This is the conversation behind the scenes...the one most people aren’t willing to have.

If you’ve ever felt yourself outgrowing old versions of you while building something bigger… questioned the traditional path… or felt called to create more freedom, wealth, and impact for your family - this episode will land differently.

Part one is raw, emotional, empowering… and honestly, we only scratched the surface.

Chapters

00:00 Introduction to the Rich Bitch Era

02:09 The Journey from Corporate to Network Marketing

05:56 Understanding Passive Income and Its Importance

14:20 The Reality of Growth and Comparison in Business

22:54 Navigating Life's Challenges While Building a Business

28:22 The Importance of Communication in Relationships

32:25 Emotional Growth and Self-Responsibility

36:06 Heartbreak in Female Friendships

42:03 The Challenges of Motherhood and Business

49:01 Building a Supportive Community as a Mom

53:02 Choosing Between Business and Family Responsibilities

Part Two will drop Monday 25th March.

ENJOY!

PS. don't forget to tag me in your stories if this episode resonated @jessicazalums and @richbishera

What does it truly take to build a premium, high-impact business in today’s evolving market?

In this episode of The Rich Bish Era, I am joined by Kathryn Porritt, Founder and CEO of Iconic Empire, to explore the strategy and mindset behind creating a luxury, legacy-driven brand.

Kathryn shares her journey from running a high-volume, mainstream business to building a premium consultancy that supports entrepreneurs in developing high-value offers and positioning themselves as leaders in their field. Together, we unpack the key differences between competing in saturated markets and establishing a category of your own.

Our conversation goes beyond traditional business growth strategies. We highlight the importance of mastery, intentional positioning, and long-term vision when building a brand designed for both profitability and impact.

You’ll also gain insight into how high-net-worth clients make decisions, why relationships are the foundation of premium business, and the identity shifts required to confidently operate at a higher level.

If you are ready to refine your positioning, elevate your offers, and build a business with lasting influence, this episode provides both the strategic and mindset frameworks to support your next stage of growth.

• Why the “middle market” is becoming increasingly challenging
• The distinction between a successful brand and an iconic one
• How to position yourself as a leader within a specific niche
• Why mastery is essential for premium pricing and long-term success
• The key differences between mainstream and luxury marketing strategies
• How to build trust and influence through strategic relationships
• The importance of selecting aligned, high-quality clients
• The identity shifts required to operate at a premium level
• How to transition from business operator to investor
• How to build a business model that supports both wealth and legacy

_____________________________________________________________

00:01 – Introduction to Kathryn Porritt and her background

02:23 – Transitioning from a volume-based business to a premium model

03:08 – Building a business aligned with purpose and long-term vision

04:48 – Defining what it means to build an “iconic” brand

05:38 – The role of legacy and long-term impact in business

07:36 – Understanding value in the luxury market

08:22 – Positioning yourself as the best in a defined niche

11:57 – Key differences between mainstream and luxury marketing

14:11 – Selling transformation and expanded possibility

17:49 – The role of audience size in premium business models

18:40 – Why starting with a smaller, focused client base can be advantageous

22:31 – The importance of relationships and trust in high-level business

25:42 – Strategic networking and intentional connections

27:48 – Common mistakes when entering the high-ticket space

28:29 – The importance of client alignment over immediate revenue

34:11 – Identity shifts required to step into leadership

37:37 – Managing and sustaining higher levels of income

40:41 – Finding your area of expertise through action

42:13 – The value of practical experience over theory

46:00 – Why now is the time to move into premium positioning

Kathryn Porritt Links:

Instagram: https://www.instagram.com/kathrynporritt.inc/

LinkedIn: https://au.linkedin.com/in/kathryn-porritt

Facebook: https://www.facebook.com/kathrynporrittinc/

Website:

https://www.kathrynporritt.com/ 

https://iconicempire.com/

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🔗 Follow me on Instagram ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@jessicazalums⁠⁠⁠

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What if the reason your business feels heavy isn’t because you need to do more — but because you’re doing too much of the wrong things?

In this solo episode of The Rich Bish Era, I break down the two areas I’ve chosen to go all in on this year: MINSERT AND ADS. And no, it’s not because they’re trendy. It’s because they’re the two things that actually create sustainable growth when you stop performing productivity and start building with intention.

I unpack why so many ambitious women stay stuck in overwhelm, how limiting beliefs sabotage even the best strategy, and why focusing on fewer things is often the fastest path to more sales, more scale, and a much calmer nervous system. I also share the exact thinking behind my current ads strategy, how trial reels inform what converts, and why your dream business requires both feminine flow and masculine structure.

This episode explores: 

This is the episode for the woman who is done confusing busyness with progress — and is ready to build a business that is focused, profitable, and actually sustainable. Press play now!

Episode Highlights:

01:46 – Why being “busy” can be the biggest distraction from actual growth

04:32 – The self-control ambitious women really need: knowing what not to do

08:55 – The “event vs story” mindset shift that changes everything

11:33 – What rejection in business actually means — and what it absolutely does not

14:07 – The question that reveals why you may not truly feel safe having what you want

16:24 – The journaling prompts that can reveal what’s really holding you back

17:11 – How trial reels became a smarter ads strategy

18:37 – The reel-testing method that helps you find what actually works

19:21 – Why hooks are one of the most valuable skills in marketing

22:30 – What “good” content performance actually means

24:38 – Top, middle, and bottom of funnel explained simply

27:29 – Why people need more time with your content before they buy

30:20 – Your inbox might be the best messaging coach you’ve got

31:43 – Why vague content gets ignored — and specific content converts

35:48 – The myth of feminine business without masculine structure

36:30 – Why ads are easier to scale than time

40:56 – How clarity on your dream business makes saying no so much easier

43:19 – “Give yourself a goddamn break, sister”

44:02 – The artist analogy for unfinished ideas, scattered energy, and stalled momentum

🎧 Subscribe to the podcast

🔗 Follow me on Instagram ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠@jessicazalums⁠⁠

📬 Share your reflections or questions via DM: ⁠⁠⁠@richbishera⁠⁠⁠

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What does it really take to go from a $200 idea to a multi-million dollar brand… without losing yourself along the way?

In this episode of The Rich Bish Era, I sit down with Kirstin-Lee (Kiki) Keysers, founder of KIVARI — one of Australia’s leading fashion and lifestyle brands — to unpack the real mindset behind building a business that scales.

From starting at market stalls and hand-pressing her own designs to now running 14 boutiques, Kiki shares the pivotal decisions, identity shifts, and bold moves that changed everything. We are not just talking about business growth — We’re also talking about worthiness, backing yourself, and learning how to hold more… money, success, and freedom.

We dive into the power of choosing action over perfection, the uncomfortable truth about scaling, and why your business will never outgrow the mindset of the woman leading it. Kiki also opens up about the personal challenges she faced behind the scenes, and how she continued to build through grief, motherhood, and moments of doubt.

In this episode, we explore: 

• Why your business will never outgrow your mindset
• The power of defaulting to action instead of waiting for perfection
• The “two-way door” decision framework for taking smarter risks
• How scarcity and worthiness blocks can silently cap your success
• Why investing in yourself is the highest ROI move you can make
• The identity shift required to scale beyond your current level
• Letting go to grow: how and when to start outsourcing
• Why hiring earlier could accelerate your growth
• The reality of building a brand through grief, motherhood, and life challenges
• How bold moves (even during uncertain times) can define your success
• The truth about “freedom” and why most founders lose it along the way
• Building a brand that reflects your lifestyle, values, and vision
• The importance of community and creating real-life connections with your audience
• What wealthy women do differently when it comes to decisions and standards

If you’re someone who knows you’re meant for more, this episode will expand what you believe is possible. Take a listen now!

Episode Highlights:

01:10 – The $200 decision that changed everything

04:06 – Why defaulting to action is the fastest way to build momentum

04:50 – The “two-way door” mindset that makes taking risks feel safer

05:48 – The hidden block: not feeling worthy of the success you’ve created

08:12 – The highest ROI in business: investing in yourself as the founder

09:28 – The bold move that defined her growth: expanding during COVID

11:32 – Letting go to grow: why you can’t scale if you’re doing everything

12:15 – Why hiring earlier could accelerate your growth

13:49 – Building a business while grieving: the side of success no one sees

18:33 – The real reason she started: freedom — and how founders lose it

24:01 – Why community is one of the most powerful assets in your brand

27:08 – The standard she refuses to lower: quality and margins

28:37 – The question that changes everything: who do you need to become?

28:52 – The identity shift required to hold more success, money, and growth

Kiki's Instagram: @kiki_keysers⁠

Kivari's Instagram: @kivari_the_label

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📬 Share your reflections or questions via DM: @richbishera

What if joy wasn’t something you earned after success — but the very thing that creates it?

In this episode of The Rich Bish Era, the roles reverse as I step into the guest seat and am interviewed by Jess Masion.

In a grounded and deeply reflective conversation, I unpack what it truly means to redefine success as an ambitious woman — and why fun, pleasure, and nervous-system regulation are not indulgences, but essential foundations for sustainable wealth, leadership, and fulfilment.

I reflect on being labelled a “party girl” early in life, navigating ambition without burnout, motherhood without self-erasure, and how prioritising joy has consistently coincided with her greatest personal and financial growth.

This episode explores:

• Why ambitious women are often shamed for enjoying life
• The false narrative that motherhood signals the end of fun and freedom
• How joy and pleasure directly influence leadership, creativity, and income
• The difference between understanding concepts and truly living them
• Why asking for support is a strength, not a failure
• How regulated energy leads to clearer decisions, stronger content, and better results

This is a conversation for women who are done equating seriousness with success

— and are ready to build lives that feel as good as they look.

— press play now!

Episode Highlights:

01:33 – The “fun, flirty, magnetic” side women are taught to suppress

03:00 – Being labelled a “party girl”… and still outperforming

04:42 – Why ambition and enjoyment are not opposites

05:28 – The magnetism of women who are genuinely happy

10:18 – How fun reconnects you to your identity

13:47 – Burnout as a consequence of constant seriousness

13:59 – Practical ways to prioritise fun when life is full

15:13 – Friendship as nervous system regulation

16:37 – What ambitious women need to hear (clearly)

17:21 – Why joyful content always lands better

17:58 – “I forgot I was allowed to enjoy myself” — retreat insight

19:36 – Why Jessica’s biggest income months came from her happiest seasons

24:14 – Asking for support and receiving it well

30:47 – The myth of identity loss after becoming a mum

32:51 – Why joy ages you better than hustle

33:00 – A new era: lighter, richer, more fulfilled

🎧 Subscribe to the podcast

🔗 Follow me on Instagram ⁠⁠ ⁠⁠⁠⁠@jessicazalums⁠⁠

📬 Share your reflections or questions via DM: ⁠⁠@richbishera⁠⁠

👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

Rich girl energy isn’t about luxury — it’s about self-trust, standards, and identity.

In this episode of The Rich Bish Era, I sit down with award-winning entrepreneur, angel investor, and Pink Skirt Project founder Renée Warren for a grounded, intelligent, and refreshingly honest conversation about wealth, confidence, and becoming the woman who can actually hold more.

This episode explores:

• Why confidence is built through action, not mindset hacks
• How money shame quietly limits ambitious women
• The identity upgrades required to earn, receive, and expand wealth
• Why women shrink themselves to stay palatable — and how to stop
• What “rich girl energy” really looks like in real life
  

This is not performative empowerment. It’s leadership, self-responsibility, and choosing growth — even when it’s uncomfortable.

If you’re ready to stop waiting for permission and start leading yourself differently, this episode is for you.

Episode Highlights:

01:00 – Why Rich Girl Energy has nothing to do with money

02:45 – The wealth shame Renée didn’t know she was carrying

05:30 – The moment wealth finally felt aligned

10:55 – The Pink Skirt Project origin story

14:00 – When a vision shows up before the confidence

 22:30 – Raising standards in life, business, and self-image

25:10 – Posting content when you’re scared of being judged

27:40 – The moment Renée stopped caring who she offended

31:00 – Authority, authenticity, and building a personal brand that lasts

34:45 – Why in-person rooms matter more than ever

41:30 – Identity upgrades and stepping into peer-level power

45:00 –  Releasing people who no longer fit your standards

 52:00 – Marriage, ambition, and emotional maturity

58:00 – The moments that almost made her quit

01:01:00 – Why alignment is rarely neat — but always worth it

Follow Our Guest:

Instagram: https://www.instagram.com/renee_warren/

Instagram:  https://www.instagram.com/thepinkskirtproject

Website: https://www.thepinkskirtproject.com/ 

🎧 Subscribe to the podcast

🔗 Follow me on Instagram ⁠ ⁠⁠@jessicazalums⁠

📬 Share your reflections or questions via DM: ⁠@richbishera⁠

👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

In this episode of The Rich Bish Era, I am sharing a very embodied around of wisdom for me after 13 years of a LOT of experience in these areas. They are rarely taught but essential (and inevitable) for long-term growth: failure, rejection, and a clear, unwavering vision.

Drawing inspiration from a recent industry panel I attended and my own business experience, this conversation dives into why many people are taught how to succeed - but not how to fail - and how this gap often leads to hesitation, self-doubt, and stalled momentum.

Throughout the episode, I cover:

• Why failure is a necessary part of mastery and growth
• The importance of practicing progress rather than rehearsing perfection
• How emotional assumptions can distort rejection
• Why follow-up and persistence are leadership skills
• The role of belief and long-term vision in overcoming obstacles

This episode is for anyone building a business, career, or personal vision who wants to develop resilience, clarity, and forward momentum. Tune in now!

Episode Highlights:

01:00 – Why we’re harder on ourselves than we would be on others

02:30 – Why success is taught, but failure is not

03:27 – Practicing vs rehearsing: how growth actually happens

08:00 – Separating facts from assumptions in rejection

12:30 – Emotional attachment and its impact on decision-making

16:00 – The importance of belief and long-term vision

20:00 – Why following up is not rejection 2

3:48 – The cost of delaying commitment

24:30 – Why your vision matters more than external opinions

27:00 – Support, education, and next steps

🎧 Subscribe to the podcast

🔗 Follow me on Instagram  @jessicazalums

📬 Share your reflections or questions via DM: @richbishera

👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4