What really happens behind the scenes of building a million-dollar online business… while navigating motherhood, grief, identity shifts, loss, and becoming the woman your next level requires?

In this episode of Rich Bish Era, I sat down with two of my closest friends in business Sinead J Krelle and Talia Di Guilio - women who have walked alongside me for over eight years - for one of the rawest, most honest, and powerful conversations I’ve had on the podcast.

We recorded this in Bali, the day before I led a transformational retreat for the leaders inside Wildly Empowered Collective in Canggu, an experience that deeply moved me and reminded me just how much growth, courage, and self-leadership this journey really asks of us.

This conversation goes far beyond business.

We unpack the unseen realities of entrepreneurship, the identity shifts that come with success, and the moments that shape you as a woman and a leader - from divorce, miscarriage, debt, burnout, grief, friendship heartbreak, and rebuilding from the ground up… to creating wealth, freedom, sisterhood, and a life that feels deeply aligned.

In this episode, we dive into:

✨ The truth about network marketing and building online
✨ What it actually takes to create freedom, wealth, and impact on your own terms
✨ The identity shifts required to hold bigger money, leadership, and success
✨ Navigating grief, loss, and life’s hardest seasons while still leading
✨ Friendship breakdowns and rebuilding your self esteem and learning to trust yourself again
✨ Motherhood, ambition, and building a business without losing yourself
✨ The power of sisterhood, community, and being deeply seen
✨ The confidence, resilience, and self-worth entrepreneurship forces you to build

This isn’t the polished highlight reel.
This is the conversation behind the scenes...the one most people aren’t willing to have.

If you’ve ever felt yourself outgrowing old versions of you while building something bigger… questioned the traditional path… or felt called to create more freedom, wealth, and impact for your family - this episode will land differently.

Part one is raw, emotional, empowering… and honestly, we only scratched the surface.

Chapters

00:00 Introduction to the Rich Bitch Era

02:09 The Journey from Corporate to Network Marketing

05:56 Understanding Passive Income and Its Importance

14:20 The Reality of Growth and Comparison in Business

22:54 Navigating Life's Challenges While Building a Business

28:22 The Importance of Communication in Relationships

32:25 Emotional Growth and Self-Responsibility

36:06 Heartbreak in Female Friendships

42:03 The Challenges of Motherhood and Business

49:01 Building a Supportive Community as a Mom

53:02 Choosing Between Business and Family Responsibilities

Part Two will drop Monday 25th March.

ENJOY!

PS. don't forget to tag me in your stories if this episode resonated @jessicazalums and @richbishera

What does it truly take to build a premium, high-impact business in today’s evolving market?

In this episode of The Rich Bish Era, I am joined by Kathryn Porritt, Founder and CEO of Iconic Empire, to explore the strategy and mindset behind creating a luxury, legacy-driven brand.

Kathryn shares her journey from running a high-volume, mainstream business to building a premium consultancy that supports entrepreneurs in developing high-value offers and positioning themselves as leaders in their field. Together, we unpack the key differences between competing in saturated markets and establishing a category of your own.

Our conversation goes beyond traditional business growth strategies. We highlight the importance of mastery, intentional positioning, and long-term vision when building a brand designed for both profitability and impact.

You’ll also gain insight into how high-net-worth clients make decisions, why relationships are the foundation of premium business, and the identity shifts required to confidently operate at a higher level.

If you are ready to refine your positioning, elevate your offers, and build a business with lasting influence, this episode provides both the strategic and mindset frameworks to support your next stage of growth.

• Why the “middle market” is becoming increasingly challenging
• The distinction between a successful brand and an iconic one
• How to position yourself as a leader within a specific niche
• Why mastery is essential for premium pricing and long-term success
• The key differences between mainstream and luxury marketing strategies
• How to build trust and influence through strategic relationships
• The importance of selecting aligned, high-quality clients
• The identity shifts required to operate at a premium level
• How to transition from business operator to investor
• How to build a business model that supports both wealth and legacy

_____________________________________________________________

00:01 – Introduction to Kathryn Porritt and her background

02:23 – Transitioning from a volume-based business to a premium model

03:08 – Building a business aligned with purpose and long-term vision

04:48 – Defining what it means to build an “iconic” brand

05:38 – The role of legacy and long-term impact in business

07:36 – Understanding value in the luxury market

08:22 – Positioning yourself as the best in a defined niche

11:57 – Key differences between mainstream and luxury marketing

14:11 – Selling transformation and expanded possibility

17:49 – The role of audience size in premium business models

18:40 – Why starting with a smaller, focused client base can be advantageous

22:31 – The importance of relationships and trust in high-level business

25:42 – Strategic networking and intentional connections

27:48 – Common mistakes when entering the high-ticket space

28:29 – The importance of client alignment over immediate revenue

34:11 – Identity shifts required to step into leadership

37:37 – Managing and sustaining higher levels of income

40:41 – Finding your area of expertise through action

42:13 – The value of practical experience over theory

46:00 – Why now is the time to move into premium positioning

Kathryn Porritt Links:

Instagram: https://www.instagram.com/kathrynporritt.inc/

LinkedIn: https://au.linkedin.com/in/kathryn-porritt

Facebook: https://www.facebook.com/kathrynporrittinc/

Website:

https://www.kathrynporritt.com/ 

https://iconicempire.com/

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What if the reason your business feels heavy isn’t because you need to do more — but because you’re doing too much of the wrong things?

In this solo episode of The Rich Bish Era, I break down the two areas I’ve chosen to go all in on this year: MINSERT AND ADS. And no, it’s not because they’re trendy. It’s because they’re the two things that actually create sustainable growth when you stop performing productivity and start building with intention.

I unpack why so many ambitious women stay stuck in overwhelm, how limiting beliefs sabotage even the best strategy, and why focusing on fewer things is often the fastest path to more sales, more scale, and a much calmer nervous system. I also share the exact thinking behind my current ads strategy, how trial reels inform what converts, and why your dream business requires both feminine flow and masculine structure.

This episode explores: 

This is the episode for the woman who is done confusing busyness with progress — and is ready to build a business that is focused, profitable, and actually sustainable. Press play now!

Episode Highlights:

01:46 – Why being “busy” can be the biggest distraction from actual growth

04:32 – The self-control ambitious women really need: knowing what not to do

08:55 – The “event vs story” mindset shift that changes everything

11:33 – What rejection in business actually means — and what it absolutely does not

14:07 – The question that reveals why you may not truly feel safe having what you want

16:24 – The journaling prompts that can reveal what’s really holding you back

17:11 – How trial reels became a smarter ads strategy

18:37 – The reel-testing method that helps you find what actually works

19:21 – Why hooks are one of the most valuable skills in marketing

22:30 – What “good” content performance actually means

24:38 – Top, middle, and bottom of funnel explained simply

27:29 – Why people need more time with your content before they buy

30:20 – Your inbox might be the best messaging coach you’ve got

31:43 – Why vague content gets ignored — and specific content converts

35:48 – The myth of feminine business without masculine structure

36:30 – Why ads are easier to scale than time

40:56 – How clarity on your dream business makes saying no so much easier

43:19 – “Give yourself a goddamn break, sister”

44:02 – The artist analogy for unfinished ideas, scattered energy, and stalled momentum

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What does it really take to go from a $200 idea to a multi-million dollar brand… without losing yourself along the way?

In this episode of The Rich Bish Era, I sit down with Kirstin-Lee (Kiki) Keysers, founder of KIVARI — one of Australia’s leading fashion and lifestyle brands — to unpack the real mindset behind building a business that scales.

From starting at market stalls and hand-pressing her own designs to now running 14 boutiques, Kiki shares the pivotal decisions, identity shifts, and bold moves that changed everything. We are not just talking about business growth — We’re also talking about worthiness, backing yourself, and learning how to hold more… money, success, and freedom.

We dive into the power of choosing action over perfection, the uncomfortable truth about scaling, and why your business will never outgrow the mindset of the woman leading it. Kiki also opens up about the personal challenges she faced behind the scenes, and how she continued to build through grief, motherhood, and moments of doubt.

In this episode, we explore: 

• Why your business will never outgrow your mindset
• The power of defaulting to action instead of waiting for perfection
• The “two-way door” decision framework for taking smarter risks
• How scarcity and worthiness blocks can silently cap your success
• Why investing in yourself is the highest ROI move you can make
• The identity shift required to scale beyond your current level
• Letting go to grow: how and when to start outsourcing
• Why hiring earlier could accelerate your growth
• The reality of building a brand through grief, motherhood, and life challenges
• How bold moves (even during uncertain times) can define your success
• The truth about “freedom” and why most founders lose it along the way
• Building a brand that reflects your lifestyle, values, and vision
• The importance of community and creating real-life connections with your audience
• What wealthy women do differently when it comes to decisions and standards

If you’re someone who knows you’re meant for more, this episode will expand what you believe is possible. Take a listen now!

Episode Highlights:

01:10 – The $200 decision that changed everything

04:06 – Why defaulting to action is the fastest way to build momentum

04:50 – The “two-way door” mindset that makes taking risks feel safer

05:48 – The hidden block: not feeling worthy of the success you’ve created

08:12 – The highest ROI in business: investing in yourself as the founder

09:28 – The bold move that defined her growth: expanding during COVID

11:32 – Letting go to grow: why you can’t scale if you’re doing everything

12:15 – Why hiring earlier could accelerate your growth

13:49 – Building a business while grieving: the side of success no one sees

18:33 – The real reason she started: freedom — and how founders lose it

24:01 – Why community is one of the most powerful assets in your brand

27:08 – The standard she refuses to lower: quality and margins

28:37 – The question that changes everything: who do you need to become?

28:52 – The identity shift required to hold more success, money, and growth

Kiki's Instagram: @kiki_keysers⁠

Kivari's Instagram: @kivari_the_label

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What if joy wasn’t something you earned after success — but the very thing that creates it?

In this episode of The Rich Bish Era, the roles reverse as I step into the guest seat and am interviewed by Jess Masion.

In a grounded and deeply reflective conversation, I unpack what it truly means to redefine success as an ambitious woman — and why fun, pleasure, and nervous-system regulation are not indulgences, but essential foundations for sustainable wealth, leadership, and fulfilment.

I reflect on being labelled a “party girl” early in life, navigating ambition without burnout, motherhood without self-erasure, and how prioritising joy has consistently coincided with her greatest personal and financial growth.

This episode explores:

• Why ambitious women are often shamed for enjoying life
• The false narrative that motherhood signals the end of fun and freedom
• How joy and pleasure directly influence leadership, creativity, and income
• The difference between understanding concepts and truly living them
• Why asking for support is a strength, not a failure
• How regulated energy leads to clearer decisions, stronger content, and better results

This is a conversation for women who are done equating seriousness with success

— and are ready to build lives that feel as good as they look.

— press play now!

Episode Highlights:

01:33 – The “fun, flirty, magnetic” side women are taught to suppress

03:00 – Being labelled a “party girl”… and still outperforming

04:42 – Why ambition and enjoyment are not opposites

05:28 – The magnetism of women who are genuinely happy

10:18 – How fun reconnects you to your identity

13:47 – Burnout as a consequence of constant seriousness

13:59 – Practical ways to prioritise fun when life is full

15:13 – Friendship as nervous system regulation

16:37 – What ambitious women need to hear (clearly)

17:21 – Why joyful content always lands better

17:58 – “I forgot I was allowed to enjoy myself” — retreat insight

19:36 – Why Jessica’s biggest income months came from her happiest seasons

24:14 – Asking for support and receiving it well

30:47 – The myth of identity loss after becoming a mum

32:51 – Why joy ages you better than hustle

33:00 – A new era: lighter, richer, more fulfilled

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Rich girl energy isn’t about luxury — it’s about self-trust, standards, and identity.

In this episode of The Rich Bish Era, I sit down with award-winning entrepreneur, angel investor, and Pink Skirt Project founder Renée Warren for a grounded, intelligent, and refreshingly honest conversation about wealth, confidence, and becoming the woman who can actually hold more.

This episode explores:

• Why confidence is built through action, not mindset hacks
• How money shame quietly limits ambitious women
• The identity upgrades required to earn, receive, and expand wealth
• Why women shrink themselves to stay palatable — and how to stop
• What “rich girl energy” really looks like in real life
  

This is not performative empowerment. It’s leadership, self-responsibility, and choosing growth — even when it’s uncomfortable.

If you’re ready to stop waiting for permission and start leading yourself differently, this episode is for you.

Episode Highlights:

01:00 – Why Rich Girl Energy has nothing to do with money

02:45 – The wealth shame Renée didn’t know she was carrying

05:30 – The moment wealth finally felt aligned

10:55 – The Pink Skirt Project origin story

14:00 – When a vision shows up before the confidence

 22:30 – Raising standards in life, business, and self-image

25:10 – Posting content when you’re scared of being judged

27:40 – The moment Renée stopped caring who she offended

31:00 – Authority, authenticity, and building a personal brand that lasts

34:45 – Why in-person rooms matter more than ever

41:30 – Identity upgrades and stepping into peer-level power

45:00 –  Releasing people who no longer fit your standards

 52:00 – Marriage, ambition, and emotional maturity

58:00 – The moments that almost made her quit

01:01:00 – Why alignment is rarely neat — but always worth it

Follow Our Guest:

Instagram: https://www.instagram.com/renee_warren/

Instagram:  https://www.instagram.com/thepinkskirtproject

Website: https://www.thepinkskirtproject.com/ 

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In this episode of The Rich Bish Era, I am sharing a very embodied around of wisdom for me after 13 years of a LOT of experience in these areas. They are rarely taught but essential (and inevitable) for long-term growth: failure, rejection, and a clear, unwavering vision.

Drawing inspiration from a recent industry panel I attended and my own business experience, this conversation dives into why many people are taught how to succeed - but not how to fail - and how this gap often leads to hesitation, self-doubt, and stalled momentum.

Throughout the episode, I cover:

• Why failure is a necessary part of mastery and growth
• The importance of practicing progress rather than rehearsing perfection
• How emotional assumptions can distort rejection
• Why follow-up and persistence are leadership skills
• The role of belief and long-term vision in overcoming obstacles

This episode is for anyone building a business, career, or personal vision who wants to develop resilience, clarity, and forward momentum. Tune in now!

Episode Highlights:

01:00 – Why we’re harder on ourselves than we would be on others

02:30 – Why success is taught, but failure is not

03:27 – Practicing vs rehearsing: how growth actually happens

08:00 – Separating facts from assumptions in rejection

12:30 – Emotional attachment and its impact on decision-making

16:00 – The importance of belief and long-term vision

20:00 – Why following up is not rejection 2

3:48 – The cost of delaying commitment

24:30 – Why your vision matters more than external opinions

27:00 – Support, education, and next steps

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So excited to bring this episode to you all, with visionary founder, creator, serial entrepreneur and energetic AF queen, Anna Rose.

This is the second time having her on my podcast and this time we sat down in her studio for a powerful conversation on money, self-trust, and building wealth without compromising values.

Anna has launched and scaled four businesses across four industries, all without debt, investors, or external funding. Her approach challenges traditional narratives around success, risk, and financial growth and is one I highly recommend hearing about, in her words. There are so many lessons and nuggets of gold in this episode that are relevant to ANY visionary, in any industry.

We covered so much in this episode, including:

• Why Anna thrives by running multiple businesses rather than narrowing into one niche

• How investing cash (instead of taking on debt) reshaped her relationship with money

• The concept of “levels and layers” in wealth and personal growth

• Why rejection and resilience are essential entrepreneurial skills

• How health, nervous system regulation, and self-trust underpin long-term success

• Lessons learned from failure, loss, and rebuilding stronger than before
  

This episode is a masterclass in building aligned wealth from the inside out. Enjoy!

Episode Highlights:

01:00 – Anna Rose’s entrepreneurial journey

02:15 – Managing four businesses across different industries

04:30 – Challenging the “riches are in the niches” narrative

06:45 – Self as the most valuable asset

09:10 – Launching multiple businesses since 2020

11:40 – Why Anna chose zero debt and no investors

14:00 – Investing cash and expanding money capacity

17:20 – Understanding “levels and layers” of wealth

27:30 – Money, hard work, and strategic decision-making

42:30 – Relationships, leadership, and personal alignment

45:30 – The hardest failure and rebuilding stronger

51:00 – Final reflections on self-trust and wealth creation

Follow Anna Rose:

Instagram: https://www.instagram.com/thereal_annarose/

Website: https://www.annarose.co/ 

🎧 Subscribe to the podcast

🔗 Follow me on Instagram ⁠ ⁠⁠@jessicazalums⁠

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What happens when you achieve the version of success you were taught to pursue... and realise it's not at all what you want?

In this episode of The Rich Bish Era, I sit down in person with Britt Forrester and ask the questions most people haven't. Many of you will recognise her as a multi-million dollar network marketing leader and coach, but few know her back story and how her success came to be.

Britt shares the deeper story behind her achievements - from qualifying as a lawyer, to navigating profound personal loss, to rebuilding her life and career through purpose-led business.

We dove pretty deep in this one... resilience, identity, leadership, practical tips on building your business and the relationship between money, service, and impact.

Britt also reflected on the experiences that shaped her work ethic, her approach to marketing and leadership, and her belief that sustainable success must support life - not consume it.

This episode is for anyone building a business who wants success that is grounded, aligned, and genuinely meaningful. Enjoy!

Episode Highlights:

01:02 – Britt’s background and leadership journey

02:33 – Following the “safe” path: law school and traditional success

04:34 – Losing her mother and how grief reshaped her priorities

05:05 – Discovering network marketing unexpectedly

07:47 – Rebuilding confidence and momentum through business

20:47 – Money, values, and conscious wealth creation

33:18 – Desire-based marketing versus pain-based selling

34:31 – Attraction marketing and relationship-led growth

34:54 – Britt’s advice for building a personal brand today

Follow Our Guest:Instagram: https://www.instagram.com/britforrester/ 

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“Everyone wants the shortcut to six figures, but nobody tells you the detour goes straight through the flames.”

“Turns out, avoiding the fire doesn’t save your business — it kills it. Walking through it? That’s where the magic (and the money) are.”

In this episode, I spotlight a woman that has been so integral to my success and the growth I have had in my business, personal life and money mindset - Adelina Vaughan. Adelina has been on three other episodes and is someone I work very closely with as a somatic wealth mentor, medicine woman, feminine business midwife and is the secret behind many successful online female entrepreneurs.

Sadly, Adelina was recently diagnosed with aggressive breast cancer and is currently going through chemotherapy and has had to have fertility treatment to save embryos so she can have another baby in the future. As the sole income provider for her family of three, we are encouraging anyone that feels the pull to learn more from Adelina to invest in any of her courses in the link below so we can continue to support her in this journey and so you can continue to get value from her magic and wisdom, too.

See Adelina's offerings here: https://www.adelinavaughn.co/offer-list

Episode Overview:

• Why your business will expose every part of your life that’s out of alignment

• How to stop making “meaning” out of every setback and actually make money

• Why the fire you’re avoiding is the exact fire that will grow your empire

• Why 90% of business is energy (and the other 10% is just systems and sass)

• How to let go, let in, and lead with love (without feeling like a Hallmark card)

It’s raw. It’s real. It’s for every woman who’s sick of forcing her business into someone else’s masculine framework and is ready to build wealth with her own feminine magic.

If you’re ready to stop muscling your way to burnout and start leading with feminine fire — hit play.

Episode Highlights:

00:00 - Introduction

01:36 – Introducing Adelina: medicine woman, trauma healer, feminine biz midwife

07:05 – Why you don’t need it all figured out to lead

09:56 – Why trying to avoid the fire will kill your business faster than the fire itself

12:32 – How trauma healing accidentally turned Adelina into a business mentor

17:20 – Structure + strategy = the container for your freedom

20:24 – “Let go to let in” — Adelina’s new mantra for wealth + life

27:02 – Why it’s okay to fall apart (and still build six figures)

41:07 – Identity shifts: why new income levels require a new you

52:11 – How childhood labels still shape your business today

57:59 – Success = peace, spaciousness, integrity, and love

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