Rich Greenfield is a Partner at LightShed, a respected tech/media/telecom analyst and media futurist. We have a thought provoking discussion around the changing habits of personal content consumption, viewing surprises over the past six weeks, who is best positioned for the future and who isn’t and individual shifts in behavior. We explore many topics including sports media rights and new on-demand products to TikTok and Netflix. The recent statistics he shares around gaming increases may be expected but they also beg the question: how fast will these new learned behaviors disrupt what we know today. Rich poses a number of questions and challenges for the entire marketplace to ponder and solve. He is also a valuable twitter follow @RichLightShed for news and opinion.