When independent consultant Rich Piech starts working with a company that’s struggling to scale up… he often finds that they have a fundamental flaw:

They’ve defined “sales” the wrong way.

This has a domino effect, impacting the whole company. And, no, the sales department isn’t to blame, stresses Rich.

What is sales… really?

And who should take part in figuring it out? Tune in for the answers, as well as…

• The 3 Ps that must work together or revenues stall
• Why you need “hunters” and “farmers” on your team
• How to approach change top-down and bottom-up
• The must-have you need to implement lasting growth

Listen now…