In this episode, Host Taylor Baker sits down with Rich Potter, co-founder of Blink Board Media and a franchise broker, to explore how local businesses and aspiring owners can use modern marketing, advertising, and AI tools to accelerate growth without losing the human touch.

What You’ll Learn

• How Rich’s path through sales, franchising, and advertising shaped a practical, results-first approach to marketing.
• Why local, in-the-wild attention (where people already are) still matters—and how to think about offline and digital channels together.
• How to evaluate advertising opportunities by focusing on placement, audience behavior, and measurable outcomes.
• Ways entrepreneurs can use AI tools like ChatGPT to speed up learning, research, and execution—especially in outreach and messaging.
• Why treating AI as an ongoing education (not a one-time skill) is essential as tools and best practices change quickly.
• How to build simple marketing systems that create consistency—so growth doesn’t depend on bursts of motivation.
• What it looks like to balance automation with authenticity, ensuring marketing feels personal rather than mass-produced.
• How partnerships and shared strengths (including working with family) can expand capacity and make the entrepreneurial journey more sustainable.

Rich’s conversation with Taylor reinforces that growth is rarely about a single tactic—it’s about building repeatable systems, staying close to real customer behavior, and using AI as a practical assistant to move faster and think clearer. With a grounded perspective on both franchising and advertising, Rich emphasizes steady improvement, smart experimentation, and marketing that supports the long game.

To learn more about Rich Potter and their work, visit blinkboardmedia.com