"Create demand rather than chase it. Get in front of prospects who are showing indicators that they might buy soon, and do it in a way where your marketing message has value in and of itself so it gets passed along."- Rich Schefren

Are you an online marketer or new entrepreneur looking to make it big in your industry? In another empowering episode, Dustin Mathews talks to an equally awesome personality, the Founder and President of Strategic Profits, Rich Schefren. Rich is known as the “guru to the gurus.” Today, he gives some advice on online or internet marketing that you are looking for, and teaches on how you can go with the flow of current marketing strategies and even get pass big techs. Listen intently as he differentiates marketing through old popular names and new ones such as Blockbuster and Netflix, and talks about the benefits of businesses and marketing from AI.