"Marketing is a undoubtedly a creative endeavour, but there are also scientific laws of buyer behaviour that hold true across all sectors, and they’re quite often ignored or not understood."

In this episode of OBS Radio, host Zoe Hanson chats with Rich Webley about his journey into the world of fractional marketing. Recognizing the growing demand for flexible marketing leadership, Rich transitioned from a traditional marketing role to becoming a Fractional Marketing Director.

He shares how this approach allows smaller businesses to access top-tier marketing expertise without the commitment of a full-time hire. Tune in to learn how businesses can benefit from this model and why fractional marketing is on the rise!

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