Brookline Public Relations is thrilled to talk with our latest podcast guest, Richard Bartrem.

A true brand magician and master strategist, Richard is known for big picture thinking and insightful storytelling to help grow strong brand identities for clients. As the former Vice-President, Communications, Brand and Community Investment for WestJet, you may recognize his work from WestJet’s annual Christmas Miracle campaign!

With a diverse and impactful career, Richard brings over 35 years of proven leadership and management experience in the marketing and communications space. At Brookline, Richard applies his valuable experience and boundless energy to strategy conversations, big picture thinking and compelling storytelling to help grow strong brand identities for our clients.

Listen as Richard and Shauna discuss past campaigns, encouraging your team to take risks, what “brand” actually means, the importance of brand strategy and much more.